A Google Ads Audit That Finds the Issues Behind Campaign Performance
Google Ads audit service
If a Google Ads account is spending without producing the expected business outcomes, a structured audit can help explain why. I review the account’s foundations, targeting, search-term quality, ad relevance and conversion measurement, then organise recommendations by business impact and implementation effort.
Conversion tracking and measurement
Check whether primary conversions are configured correctly, whether duplicate or low-value actions are being counted and whether lead quality can be assessed. Optimisation decisions are only as useful as the measurement behind them.
Campaign structure, targeting and budget
Review campaign segmentation, location targeting, schedules, networks, budget distribution and settings. The audit should identify whether structure supports meaningful analysis and whether spend is aligned with business priorities.
Keywords, search terms and negative keywords
Evaluate keyword relevance, match-type use, search-term patterns and negative keyword coverage. Identify irrelevant queries as well as valuable searches that may deserve dedicated attention.
Ads, assets and landing-page experience
Review message relevance, ad assets, destination URLs, mobile experience and conversion paths. Recommendations should be specific enough to implement and validate.
Frequently Asked Questions
What does a Google Ads audit include?
It can cover conversion tracking, campaign settings, keywords, search terms, negative keywords, ads, landing pages, budgets and reporting.
Do you need account access?
A detailed audit generally requires read-only or suitable account access. If access cannot be provided, a limited review can use supplied exports, with limitations clearly stated.
Will an audit reduce my ad spend?
It may identify waste or opportunities to reallocate budget, but changes should be based on evidence and business priorities rather than a blanket spend reduction.
Can you implement the audit recommendations?
Implementation and ongoing management can be discussed after the audit, depending on access, account complexity and agreed scope.
Ready to take the next step?
Arrange a Google Ads audit and get a clear list of the most important account improvements.